Thrust Areas

The thrust areas for faculty at Manav Rachna International Institute of Research and Studies reflect our commitment to academic excellence, cutting-edge research, and industry relevance. These focus areas are strategically aligned with emerging trends, societal needs, and national development priorities. By concentrating efforts on these thrust areas, the institution fosters a vibrant academic ecosystem that supports knowledge creation, real-world problem-solving, and holistic student development.Faculty members are encouraged to engage in interdisciplinary research, innovation, and consultancy across diverse domains such as

• Business management
• Technology
• Sustainability/Sustainable Business Practices/Corporate Governance
• Data analytics & AI
• Entrepreneurship
• Digital Marketing/Product Distribution Strategies/ Consumer Behavior
• Cultural and financial Literacy/Micro Financing/ Stock Market Analysis/Behavior Finance
• Business Health Sciences
• Cross Cultural Issues/ Leadership Styles/Organization Change
• Psychological aspects/ Stress Management