BA (Hons.) in Media & Communication with specialization in Digital Marketing Communication

Programme Overview

The BA (Hons.) (Media) at Manav Rachna entails a complete study of traditional and digital media options and the newer and prospective media trends on a domestic and a global level. It combines theoretical and practical experiences in journalism, public relations, content creation, film, advertising, digital storytelling and more, educating students for careers in a diverse communication environment.

Specialisations Offered

BA (Hons.) in Media & Communication with Specialization in Digital Marketing Communication

Through this specialization students acquire vital digital branding abilities along with content strategy expertise and social media  marketing knowledge and SEO and SEM and influencer analytics proficiency. Students develop essential skills for directing modern digital communication  initiatives thanks to their deep understanding of data-based marketing and cutting-edge digital tools in today's rapid digital  environment.

Duration:  4 yrs. (8 Semesters)

Program Details

The course combines media studies with digital marketing, with an emphasis on content generation, brand communication, social media management, influencer marketing and campaign analytics. It comes with live projects, internships and industry workshops to give the students a work-primed education in digital communication This course provides ample opportunities for the students to apply their knowledge and skills.

Key Educational Benefit

Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.

41,000+

Alumni Imprints Globally

2800+

Published Research Papers

600+

MNC's & Indian Corporate Recruit

250+

Patents (Filed/Granted)

120+

Global Academic Collaborations

80+

Alumni & In-Campus Startups

60+

Countries with Footprints

60 LPA

Highest CTC Offered

Eligibility

10+2 or equivalent from a recognised board.

Admission Criteria

  • Minimum 45% marks in 10+2 or equivalent examination.

Nationality

  • Open to candidates of all nationalities.

Selection Criteria

Based on performance in MRNAT (Manav Rachna National Aptitude Test).

Scholarship Program

  • Schemes ‘Utkarsh’ and ‘Uttam’ for the candidates on the basis of MRNAT Score for UG & PG Programs.
  • Free ship /Scholarships to students on the basis of marks/CGPA in the qualifying examination.
  • Free ship/ Scholarships to the Wards of MREI Employee.
  • Free ship/ Scholarships to the Siblings of Manav Rachna Student in the same HEI.
  • Free ship/ Scholarships to the Alumni of Manav Rachna Educational Institution.
  • Scholarship for outstanding achievers in the sports category.

Programme Highlights

State-of-the-art infrastructure including TV studio, FM radio station, video editing and graphics labs, and mobile production studio.

Hands-on training in photojournalism, podcasting, and social media marketing with industry-relevant tools and practices.

Curriculum

icon Curriculum Highlights

Our Top Recruiters

Top Recruiters

  • News Media
  • Jagran New Media
  • Brut India
  • First Post
  • Times of India
  • Economic Times
  • IANS
  • Aaj Tak
  • Zee News
  • NDTV
  • Sportskeeda
  • Ishq FM

PR and Advertisement

  • Adfactors PR
  • Havas Media
  • Leo Burnett
  • Avian We 
  • MSL
  • Indigo Airlines

Internship & Placement Opportunities

  • Jagran News Media
  • Ishq FM
  • Sportskeeda
  • Zee News
  • NDTV
  • Adfactors PR
  • Avian We

Global Exposure

Student exchange program (Students from Zimbabwe are part of BAMC). 
International lecture series with experts from MoUs with foreign universities like Western Sydney University, Victoria University of Wellington MoUs with corporate houses like Sony Pvt Ltd.

Innovation & Startups

The Manav Rachna Business Incubator functions as a development platform which  helps students and alumni and faculty members from MREI to develop their innovative capabilities. It fosters individuals  who pursue research and innovation and new ideas by building an environment that enables them to start their own  businesses. The Incubator delivers complete design as well as fabrication and manufacturing services which support the development and  accomplishment of startups and early-phase companies.

Manav Rachna provides entrepreneurs with funding opportunities starting from  angel investors and state government financial support and economic development coalition backing and other funding sources. The program delivers  non-material advantages to startups by delivering guidance from experienced mentors alongside specialized domain knowledge and connection networks. The  incubation program delivers customized support which includes idea scouting and business concept development and capacity building and training for  skill development.

The Incubator provides additional assistance through technical as well as financial guidance together with regulatory  and administrative and strategic support. Manav Rachna delivers unrestricted networking possibilities to startups by connecting investors with  practitioners and collaborators to build a strong support framework for new businesses.

Alumni Network

The Department of Journalism & Mass Communication maintains a robust and expanding alumni network that demonstrates the achievements of its graduates. Alumni from this program have established themselves in multiple professional sectors including media organizations and corporate businesses. Arpita Das serves as Brand Service Associate at Leo Burnett while Prabhashi Pathak works as Social Media Manager at IANS and Lavanya Rautela serves as Senior Producer at Brut India along with Abhishek Sharma who manages Production at 108.4 Ishq FM. The influence of our programs extends beyond conventional media jobs as evidenced by our alumni including Vinita Kumari who works at IBM alongside Neeraj Singh at KPMG.

Industry Exposure

Expert lectures, Workshops, industry interface, Internships and placements in prominent media, digital media and digital marketing firms.

Why Pursue

The Department of Journalism & Mass Communication at MRIIRS presents a curriculum that matches industry needs together with practical education and various internship openings. The experienced faculty along with strong industry connections and diverse elective options at MRIIRS prepare students for success in contemporary media development.

Fee Details for BA (Hons.) in Media & Communication with specialization in Digital Marketing Communication

  • Course Level

    Course Fee (Annual): INR 1,89,600 US $ 3500

  • Duration

    Duration: 4 Years

  • MANAV RACHNA INTERNATIONAL Brochure (PDF)

Modes of Payment

  • Online Payment: Via net banking, debit/credit card, or UPI through the university's official payment portal.
  • Bank Transfer: NEFT/RTGS to the university’s designated bank account.
  • Demand Draft (DD): In favor of “Manav Rachna International Institute of Research and Studies”, payable at Faridabad/New Delhi
  • Cash Payment: At the Accounts Office on campus (subject to limits as per government regulations).
  • Education Loan: Through tie-ups with banks like PNB, SBI, HDFC, and ICICI, offering easy financing options.

Residential Facilities & Transport

We at Manav Rachna offer generous residential facilities and convenient transportation services so that each student, including those studying Manav Rachna, gets to enjoy a safe, comfortable, and fulfilling campus life.

Residential Services

MREI provides on-campus and off-campus hostel facilities for boys and girls with various types of rooms. Students can choose single, double, and triple rooms as per their preference.

Key Points

Room Types: The hostels offer different types of rooms to suit different budgets and preferences:

  • Air-conditioned and non-air-conditioned rooms
  • Single-seater, two-seater, three-seater, and five-seater rooms
  • The rooms can be equipped with attached or common toilets as per the choice of room category.

Fee Structure: The hostel fee is to be paid on the basis of the room category chosen by the student and it can be paid through DD (Demand Draft) or in cash.

Additional Facilities:

  • Medical services and medical insurance to keep the students fit.
  • Library facilities for access to study materials and academic inputs.
  • Laundry facilities as included in the hostel fees, to ease the life of students.

Mess Plan

At Manav Rachna, we offer world-class sports facilities to keep our students fit and active. Our facilities comprise a range of outdoor and indoor games, including:

Sports

Mess plan also comes as part of hostel fee. Healthy food is served through the mess considering the multicultural requirements of different food habits for the students. By providing choices involving vegetarian as well as non-vegetarian options, healthy lifestyle is available for the students enabling them to pursue their studies focusing on programs with full seriousness.

  • Basketball, volleyball, cricket, soccer, chess, and carom among others.

Notable facilities include:

  • A 25m shooting range and a 10m air-conditioned indoor shooting range with Olympic-standard SIUS Ascor electronic targets.
  • Indoor badminton and table tennis stadia with synthetic courts in association with Yonex and Stag.
  • A Semi-Olympic pool for swimming and a Soccer Academy for students who have sporting interest and passion.
  • A Sports Fitness Centre to service psychological, physiotherapy, and other aspects of health for students.

The facilities enable students to pursue physical exercises that complement their academic development.

Laundry

Laundry facilities are available at an extra fee in the hostel fees. This saves students from worrying about laundry, so they can focus on their studies, and also allows their clothes to remain properly cleaned.

Parking

There is a vast parking space facility available for students who commute using their own means of transport. It is provided to cater to the requirements of students, so that their travel will be easy and hassle-free.

Transport

Our well-maintained transport facility offers a stress-free, secure, and safe journey for students from Delhi and Gurugram. The GPS-located, contemporary fleet of buses is operated by professionally trained personnel, with onboard support staff to assist students. Our emphasis is on reliability, safety, and convenience, ensuring unproblematic travel to and from the campus.

How to Apply for BA (Hons.) in Media & Communication with specialization in Digital Marketing Communication

Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.

  • 1
    icon
    Go to the Official Website
  • 2
    icon
    Complete the Online Application Form
  • 3
    icon
    Upload Mandatory Documents
  • 4
    icon
    Pay the Application Fee
  • 5
    icon
    Appear for MRNAT or Submit JEE Score

Step 1 - Go to the Official Website

Log in to www.manavrachna.edu.in and click on the Admissions link.

Step 2 - Complete the Online Application Form

Click on "Apply Now," generate your login credentials, and fill out the form with your personal, educational, and contact information.

Step 3 - Upload Mandatory Documents

  • Upload scanned copies of the necessary documents, such as:
  • Class 10 & 12 mark sheets
  • Aadhaar card
  • Passport-size photos

Step 4 - Pay the Application Fee

Fill in the application by paying online using net banking, debit/credit card, or UPI.

Step 5 - Appear for MRNAT or Submit JEE Score

Get qualified through MRNAT (Manav Rachna National Aptitude Test) or produce a valid JEE Main score for merit-based admission.

PO's and PSO's

Program Outcomes (PO's)

PO1

Disciplinary Knowledge

Apply media specific theoretical knowledge in a professional media environment.

PO2

Understanding the Role of Media

Recognizing and appreciating the vital role of the press in a democratic society while fostering sensitivity to the diverse cultural and social values of the nation. 

PO3

Professional Skills

Showcase proficiency in creating content across audio, video, text, and graphic formats.

PO4

Technical Efficiency

Utilize appropriate tools and techniques to access, comprehend, and produce content across various media domains.

PO5

Critical Thinking

Practice critical thinking and reflective analytical abilities in validating and analyzing information and processing the same.

PO6

Research Proficiency

Develop the skills and expertise to generate new knowledge using appropriate research methodologies and tools.

PO7

Professional Ethics

To be culturally sensitive and be aware of the ethical requirements and appropriate conduct of media professionals and display the same while carrying their work with honesty and integrity. 

Program Specific Outcomes (PSO's) 

Content Creation Skills: Acquire the ability to conceptualize, design, and produce compelling content tailored for different audiences and various media platforms. 

Investigation and Enquiry: Ability to investigate, collect and process information from a range of primary and secondary sources.

Interdisciplinary Approach: Ability to work with a diverse set of professionals representing different skill sets in a congenial manner.

Strategic Communication Excellence: Cultivate the ability to design and execute communication strategies that effectively address audience needs, brand goals, and market trends.

Frequently Ask Questions

What are the various fields one can work in after graduating from journalism?

What distinguishes the faculty of the Department of Journalism & Mass Communication, and how do they ensure innovative and practical teaching?

What measures are taken to provide students with internship and placement opportunities?

Contact Us

Icon location ADDRESS

Sector – 43, Aravalli Hills, Delhi – Surajkund Road, Faridabad – 121004, (Haryana), India